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Case study
Education / Driving SchoolRoute 36

The Best-Reviewed Driving School in Viborg — Built to Convert

A clean, fast website for Viborg's top-rated driving school — 100% recommended, 86+ Facebook reviews, and a fleet of BMWs and a Tesla.

Route 36
100%
Recommended on Facebook
86+
Five-star reviews
5★
Only rating on Google

The Challenge

Route 36 was already the best-reviewed driving school in Viborg — 100% recommended on Facebook, only 5-star reviews on Google — but their digital presence didn't reflect that reputation. Potential students couldn't easily find pricing, sign up online, or understand what made Route 36 different from the competition. The school needed a website that turned their stellar reviews into enrolments.

Our Solution

We built a focused, conversion-driven website highlighting Route 36's unique selling points: their intensive "Lynhold" format, their premium fleet (BMW 3 & 4 Series, Tesla Model S), their two experienced instructors, and their wall of five-star testimonials. Clear CTAs, a pricing page, and a simple sign-up flow make it easy for students to commit.

How We Built It

Competitive analysis of driving schools in the Viborg region
Review-led social proof strategy — leading with the 86+ recommendations
Instructor profiles for Allan Gregory and Asbjørn Jepsen
Pricing page and Lynhold intensive programme explainer
Sign-up and contact flow optimised for mobile
Special programmes: licence reinstatement (generhverv) and special instruction

Key Outcomes

100%

Recommended rating prominently featured as the hero metric

86+

Facebook reviews showcased for instant social proof

2

Instructor profiles building personal trust before first contact

5★

Only Google rating — communicated clearly to prospective students